Changlin Liang is our founder, and has served as our Chairman of the Board since our inception, and previously our chief executive officer. Mr. Liang is a successful serial entrepreneur with expertise in product design and technology development. Mr. Liang bears a unique and long-term vision into our industry, and has a deep understanding of mainland China’s new retail industries, agricultural supply chain, and family consumption demand. Prior to founding our company, Mr. Liang founded iYaya.com and MaMaBang App in April 2003, an online platform focusing on the parenting and maternity markets. Prior to that, Mr. Liang independently developed the world’s first and one of the best-selling video cutting and merging tools, Easy Video Joiner & Splitter, in 2002. Mr. Liang received his bachelor’s degree of engineering from National University of Defense Technology in July 1994 and obtained his master’s degree in communication and information system from Lanzhou University in June 2000.
Song Wang has served as our director since September 2023, our chief executive officer since March 2026, and previously our senior vice president and chief financial officer. With nearly 17 years of experience in mainland China's consumer and retail industry, Mr. Song Wang is no doubt an industry veteran with deep insights of the sector the Company competes in. Prior to joining the Company, Mr. Wang worked in a handful of mainland China's leading e-commerce and new retail companies, endorsed by Alibaba (NYSE: BABA and HKEX: 9988). He served as the financial director of Ele.me, the chief financial officer of Lianhua Supermarket (HKEx: 0980), and head of the finance department of Hema Fresh. Prior to that, Mr. Wang worked in finance department of several companies, managing and running their finance activities. He served as the senior financial director of Yiguo E-Commerce, the head of Financial Shared Service Center of Yihai Kerry (more commonly known as Jinlongyu, SZSE: 300999), and the financial manager of Huawei Technologies. Mr. Wang holds a bachelor's degree in management from Tiangong University.
Yi Ding has served as our director since June 2021, our chief operation officer since November 2022, and previously our vice president since October 2018 and before that, our product director since 2015. Prior to joining us, Mr. Ding served as SEO engineer, manager of Internet marketing and manager of user centers at Shanghai Yaya Information Technology from May 2011 to February 2014. Prior to that, Mr. Ding served as an SEO specialist in Shanghai Xiayi Internet Technology Co., Ltd. from April 2009 to March 2011. Mr. Ding obtained a bachelor’s degree in management from East China Normal University in July 2009.
Zhijian Xu has served as our chief merchandising officer since November 2022, and previously our senior vice president since June 2019. Prior to joining us, from April 2018 to May 2019, Mr. Xu served as a deputy general manager at Shanghai Huajie Enterprise Management Co., Ltd.. From October 1994 to March 2018, Mr. Xu worked at Zhengda Group, with his last position being a vice president. Mr. Xu received his bachelor’s degree in accounting from Nanchang University in China in June 2014, and received an executive master of business degree from Shanghai Jiaotong University in China in May 2012.
Yikun Zhu has served as our Senior Director since June 2021. Mr. Zhu is primarily responsible for the Group's investment and financing activities, and concurrently holds the position of Financial Controller of the Overseas Business Group. Prior to joining the Company, from July 2018 to June 2021, Mr. Zhu served at Zhejiang Dasouche Software Technology Service Co., Ltd., a subsidiary of DSC Holdings Ltd. (Nasdaq: DSC), where he was primarily responsible for investment and financing. From October 2014 to June 2018, Mr. Zhu held positions at several financial institutions, including Shanghai Yingwo Investment Management Co., Ltd., Shanghai International Trust Co., Ltd., and Caitong Securities Asset Management Co., Ltd. Mr. Zhu received his Bachelor of Science in Economics from the University of Southampton, United Kingdom, in June 2012, and his Master of Science in Management and Strategy from the London School of Economics and Political Science, United Kingdom, in November 2013.