Management

Founder, Director and Chief Executive Officer

Changlin Liang is our founder, and has served as our director and chief executive officer since our inception. Mr. Liang is a successful serial entrepreneur with expertise in product design and technology development. Mr. Liang bears a unique and long-term vision into our industry, and has a deep understanding of China’s new retail industries, agricultural supply chain, and family consumption demand. Prior to founding our company, Mr. Liang founded iYaya.com and MaMaBang App in April 2003, an online platform focusing on the parenting and maternity markets. Prior to that, Mr. Liang independently developed the world’s first and one of the best-selling video cutting and merging tools, Easy Video Joiner & Splitter, in 2002. Mr. Liang received his bachelor’s degree of engineering from National University of Defense Technology in July 1994 and obtained his master’s degree in communication and information system from Lanzhou University in June 2000.

Chief Financial Officer

Mr. Wang has served as our director since September 2023, our chief financial officer since December 2023, and previously our senior vice president. With nearly 17 years of experience in China's consumer and retail industry, Mr. Song Wang is no doubt an industry veteran with deep insights of the sector the Company competes in. Prior to joining the Company, Mr. Wang worked in a handful of China's leading e-commerce and new retail companies, endorsed by Alibaba (NYSE: BABA and HKEX: 9988). He served as the financial director of Ele.me, the chief financial officer of Lianhua Supermarket (HKEx: 0980), and head of the finance department of Hema Fresh. Prior to that, Mr. Wang worked in finance department of several companies, managing and running their finance activities. He served as the senior financial director of Yiguo E-Commerce, the head of Financial Shared Service Center of Yihai Kerry (more commonly known as Jinlongyu, SZSE: 300999), and the financial manager of Huawei Technologies. Mr. Wang holds a bachelor's degree in management from Tiangong University.

Chief Operation Officer

Yi Ding has served as our director since June 2021, our chief operation officer since November 2022, and previously our vice president since October 2018 and before that, our product director since 2015. Prior to joining us, Mr. Ding served as SEO engineer, manager of Internet marketing and manager of user centers at Shanghai Yaya Information Technology from May 2011 to February 2014. Prior to that, Mr. Ding served as an SEO specialist in Shanghai Xiayi Internet Technology Co., Ltd. from April 2009 to March 2011. Mr. Ding obtained a bachelor’s degree in management from East China Normal University in July 2009.

Chief Technology Officer

Xu Jiang has served as our chief technology officer since October 2020. Prior to joining us, Mr. Jiang served as a Senior MTS (Member of Technical Staff) of Tmall import and export technology department at Alibaba Group Holding Limited, a company listed on the NYSE (ticker: BABA) and the Stock Exchange (stock code: 9988), from April 2015 to April 2020. From October 2014 to April 2015, Mr. Jiang served as a senior director of engineering at Trip.com Group Ltd, a company listed on NASDAQ (ticker: TCOM) and the Stock Exchange (stock code: 9961), where he worked as the CTO of payment platform. From July 2007 to March 2010 and from June 2011 to October 2014, Mr. Jiang served as a software engineer and platform architect in eBay Inc, a company listed on NASDAQ (ticker: EBAY). From March 2010 to June 2011, Mr. Jiang served as the vice president in Morgan Stanley Information Technology (Shanghai) Co., Limited. From November 2004 to July 2007, Mr. Jiang served as a senior engineer at Sybase Software (China) Co., Led. Mr. Jiang received his bachelor’s degree in physics and computer science and his master’s degree in computer science from Shanghai Jiaotong University in China in July 1995 and March 2001, respectively.

Chief Merchandising Officer

Zhijian Xu has served as our chief merchandising officer since November 2022, and previously our senior vice president since June 2019. Prior to joining us, from April 2018 to May 2019, Mr. Xu served as a deputy general manager at Shanghai Huajie Enterprise Management Co., Ltd.. From October 1994 to March 2018, Mr. Xu worked at Zhengda Group, with his last position being a vice president. Mr. Xu received his bachelor’s degree in accounting from Nanchang University in China in June 2014, and received an executive master of business degree from Shanghai Jiaotong University in China in May 2012.