Founder and Chief Executive Officer
Mr. Liang is a successful serial entrepreneur with expertise in product design and technology development. Mr. Liang bears a unique and long-term vision into our industry, and has a deep understanding of China’s new retail industries, agricultural supply chain, and family consumption demand. Prior to founding our company, Mr. Liang founded iYaya.com and MaMaBang App in April 2003, an online platform focusing on the parenting and maternity markets. Prior to that, Mr. Liang independently developed the world’s first and one of the best-selling video cutting and merging tools, Easy Video Joiner & Splitter, in 2002. Mr. Liang received his bachelor’s degree of engineering from National University of Defense Technology in July 1994 and obtained his master’s degree in communication and information system from Lanzhou University in July 2000.
Chief Strategy Officer
Le Yu has served as our director since June 2021, our chief strategy officer since January 2020, and previously served as our vice president and general counsel since April 2015. Ms. Yu also served as the general counsel in Shanghai Yaya Information Technology from April 2015 to September 2016. From 2012 to 2015, Ms. Yu served as a legal manager in Hongda Communications Co., Ltd., a wholly-owned subsidiary of HTC Corporation in China. Prior to that, Ms. Yu served as a legal counsel in German Standard from 2002 to 2012. Ms. Yu obtained a bachelor of laws from Tongji University in June 2002, and obtained a master’s degree in economic law from Renmin University in December 2007.
Yi Ding has served as our director since June 2021, our vice president since October 2018 and before that, our product director since 2015. Prior to joining us, Mr. Ding served as SEO engineer, manager of Internet marketing and manager of user centers at Shanghai Yaya Information Technology from May 2011 to February 2014. Prior to that, Mr. Ding served as an SEO specialist in Shanghai Xiayi Internet Technology Co., Ltd. from June 2009 to April 2011. Mr. Ding obtained a bachelor’s degree in management from East China Normal University in June 2009.
Chief Technology Officer
Xu Jiang has served as our chief technology officer since October 2020. Prior to joining us, Mr. Jiang oversaw technology development for TMall Global & TMall Overseas and Alibaba B2B FinTech at Alibaba from April 2015 to April 2020. From 2014 to 2015, Mr. Jiang served as a senior director at Ctrip.com, leading the establishment of its payment platform. From 2007 to 2010, and from 2011 to 2014, Mr. Jiang served as a platform constructor in eBay Inc. Between 2010 and 2011, Mr. Jiang served as a vice president in Morgan Stanley. Prior to that, Mr. Jiang served as a senior research and development engineer at Sybase, an American software and services company, from 2004 to 2007. Mr. Jiang obtained a bachelor’s degree in physics and computer science from Shanghai Jiaotong University in July 1995, and obtained a master’s degree in computer science from Shanghai Jiaotong University in April 2001.
Chief Supply Chain Officer
Ping Yang has served as our chief supply chain officer since November 2019. Prior to joining us, Mr. Yang served as a vice president at JD.com from May 2016 to October 2019. From May 2010 to April 2016, Mr. Yang served as a vice president at Yihaodian, an e-commerce platform. Prior to that, Mr. Yang worked in several industry-leading companies, including YRC Worldwide, Shanghai Waigaoqiao Free Trade Zone Group Co., Ltd. and Shell. Mr. Yang obtained his EMBA degree from Shanghai Jiaotong University in July 2002, and a master’s degree in computer science from Fudan University in July 2005.
Senior Vice President
Zhijian Xu has served as our senior vice president since June 2019. Prior to joining us, Mr. Xu served as an executive vice president at Huaxie (Shanghai) Trade Commerce Co., Ltd. from April 2018 to May 2019. From October 1994 to March 2018, Mr. Xu worked at Zhengda Group, including as vice president. Mr. Xu graduated from East China Jiaotong University in June 1995, and obtained an EMBA degree from Shanghai Jiaotong University in May 2012.